{ Success Story: Grow B2B }

Backend data integration delivers private wholesale pricing, special invoicing, quotes, and store locator.

An established manufacturer and wholesale distributor asked Phoenix Systems Group to help them meet their growing B2B needs.

 Challenge While this manufacturer had a healthy retailer customer base grown out of its roots as wholesale cataloger, it did not have a functional online store. The 40-plus-year-old B2B company had an established online presence since the late 1990s, but its previous website lacked eCommerce basics such as add-to-cart, shopping cart, checkout, customer portal and dynamic departments. Everything was manual for this growing family business — and its customers; Nothing was automated.

Phoenix Systems Group has been pleased to support this client's continued growth toward and beyond its 50th anniversary.

 Opportunity The business owners knew it was time to leverage both internal efficiencies and customer conveniences that could be achieved by moving to a modern eCommerce platform. An added bonus with the new website included a Store Locator tool where retail consumers could search and map local distributors.

 Solution Bringing B2B experience to the table, PSG delivered a modern website design that includes an administrative panel offering custom reports, smart content management features, and flexible tools for quickly merchandising both regular and dynamic departments. In addition, the self-service portal provided our client with the ability to improve customer service with account management access, order history details, express reorder, dealer pricing, and more.

 Results By integrating this client's enterprise resource planning (ERP) system with its eCommerce site, the wholesaler gained the ability to display customer specific order information, services (i.e. product configurator, saved items list, email signup) and pricing and payment options based on customer sign in. Before the redesign, the backend data was separate and, without user authentication, the website offerings were vanilla. Now B2B shoppers enjoy a more robust, customer-centric shopping experience like they do on their favorite personal shopping sites.

Interested in how Phoenix Systems Group can partner with you? Let's talk about your current situation and future needs. Send us a note or give us a quick call at 330-726-6500 to get started.